Welcome to the North American Veterinary iPad Conference.
No, seriously. Something like 98.7 percent of all booths and vendors at the North American Veterinary Conference in Orlando are offering some method to win an iPad. If only I’d bought stock in Apple all those years ago, instead of wasting my time in journalism school.
I arrived in Orlando for NAVC late Friday night or, more accurately, early Saturday morning. Endless delays before my plane even left San Francisco, missed meal, hotel that couldn’t find my reservation and then put me into a dirty room, jet lag… good times. Fortunately Gina took care of everything, including finding me a salad and figuring out why the hotel had my reservation wrong.
We spent the day at a number of scientific sessions and working out some kind of strategy to be in three places at one time. Dr. Becker is here in Florida, but he’s in Naples this weekend with our own Ericka Basile for a benefit for The Brody Project, an animal-assisted therapy program in Naples, Fla., so I haven’t seen him yet.
We did speak on the phone, however, because I was so excited about something that happened in one of the sessions I was in (this one not so science-y; it was on client communication, since there are two things I can’t resist: truly disgusting slides of infected ears, and anything to do with communication and language).
Veterinary consultant Shannon Pigott was doing a presentation on using social media in client communication, and as I was sitting there, guess what page she popped up as example of doing it right? Our own Dr. Becker’s Facebook page! *iz proud*
I’m trying to force myself to focus more on the icky ear stuff on Sunday, however, since there is a slight Cyrano de Bergerac effect that comes about when one listens to a communications pro helping veterinarians and technicians learn how to communicate better with their clients. I’d rather believe it’s just magic.
I won’t spoil the incredible story Gina got at the conference today, but look forward to something truly unexpected and awesome on Monday morning! And also? Make her tell you the Kindle story.
In the meantime, if anyone’s reading the blog this weekend, tell us — what veterinary topics are you most interested in hearing about?
Sadly, we will not be giving away an iPad to the person with the best answer.
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