For the first time in history, dogs (and their owners) can nominate a product for the 2010 PupLife.com Dog Product Of The Year Award. Additionally, one lucky reviewer will be chosen at random to receive a $100 PupLife Gift Certificate!
This prestigious award, now in its 7th year has traditionally been selected by PupLife.com staffers, based on overall customer feedback, year long sales data and staff input. This year, you can post a review of any product on the site, automatically nominating that product as a candidate for 2010 Dog Product Of The Year. To nominate a product, simply visit a product page on PupLife.com and click on the "Write A Review" link.
"We're very excited to bring PupLife customers officially into the award nomination process," says Eric Houtkooper, PupLife's President and co-founder. "Our shoppers have excellent taste, and we value their opinions very much. Now they can post a review on any product page and automatically nominate their favorite for the Dog Product Of The Year Award. Our staff will ultimately still decide the winner, but in order for the product to win, it will have to be reviewed by one of our customers."
Traditionally, there have been multiple winners chosen as Dog Products Of The Year, with the winners named in various categories. This year, the award will be given to one product only. "Last year we named our Dog Products Of The Year, but we also named the SENSE-ation Harness as our Dog Product Of The Decade. The focus on one product was nice because it brought that specific item to many people's attention. So, shifting the award to just one product, one "best of the best" if you will, will be our new traditon," noted Houtkooper.
PupLife's Dog Product Of The Year Award is selected by the PupLife staff, based on customer feedback, product review information, overrall sales and staff input. The actual number of reviews (positive or negative) may not be the deciding factor, but a product needs to be reviewed on the site in order to be nominated as a potential winner. The award promotion is open to all, and no purchase is necessary. Please read the Official 2010 Dog Product Of The Year Rules for more information. The PupLife Product Of The Year Award winner will be announced on Monday, January 24th on PupLife's web site.
posted 2010 Dec 27 by Chip Green
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