Product Review: Lickety Stik Lickable Dog Treat

A liquid dog treat! Who knew?

Ever heard of a liquid dog treat? I hadn’t, until I saw Lickety Stik at our local Pet Supplies Plus store. (Yes, even though I’m a retailer and able to buy everything wholesale, I still visit pet stores to see what they’re selling , and to buy anything that I need only one of, not a whole case.)

So here’s this roll-on bottle sitting at the checkout. I picked it up and saw it was a lickable liquid dog treat. I though, “What a great idea!” I have a nine-month-old Shiloh Shepherd whom we work with on leash and off. I need to drill commands and treat frequently for new commands, so a lickable treat (with only 1 calorie per 10 licks) seemed a good thing to try.

I purchased the chicken flavor and tried it out. The bottle says to shake it before offering it to the dog, then just unscrew the cap, hold the bottle down and let the dog lick. My Irish Setter was a little ambivalent at first, but the Shiloh LOVED it! We say “Sit!” and her bum hits the deck so fast it’s a blur. When Finnegan (the Irish) saw how much fun it was, his interest became a little keener. Now, they both do back flips (not literally) for the Lickety Stik.

I found the smell of the chicken flavor to be a little … not what I would think chicken would smell like. However, I’m not the target audience here. The dogs love it and that’s what matters. The smallish bottle holds over 500 licks, which is a good value for $6.99. That comes out to a penny per treat. Try beating that in a tough economy. There are other benefits, too.

It’s quick! No fumbling in your pocket or bait pouch for a kibble or treat. No dropping it on the floor or pulling out two or three, which take longer to eat. The dog can be rewarded right away when he does what you’re asking him to do. He can consume the treat quickly, too, without having to stop and chew it up, then clean up the crumbs on the floor. By then, you’ve lost some momentum. A quick treat is much better, especially for teaching new things.It’s precise. If you’re working with more than one dog, or you’re training in a class around other dogs who might be interested in what you’re giving your dog, you have more control over making sure the right dog gets the treat. Food aggressive dogs who might want to swoop in and get the treat away from you or your dog have a heard time when it’s a quick lick or two.It’s low cal. You can treat often without worrying about caloric intake. My dogs are very slender, so I don’t worry about that, but I’ve had other dogs that shouldn’t be given 30 treats a day. With this treat, I can reward as often as I wish.No spilling. I don’t worry about treats spilling out of my treat pouch or pocket all over the sidewalk when I bend down to pick up after my dog.

Lickety Stik is available in three flavors: Liver, Chicken and Bacon. It retails for $6.99. Manufactured by PetSafe, the people who brought us the Drinkwell water fountain and the self-cleaning litter box. Gotta love the creative minds over there. What will they think of next?

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