Over the years Saint Bernards have been used in a myriad of advertising campaigns. Magazine print and television advertisements for alcohol, cleaning products, even Campbell’s soup used a Saint Bernard back in the day.
Very dear friends of mine living in Portugal recently had their lovely girl Bayero’s Genuine Benefit – “Bernarda” featured in a Volkswagen commercial in Portugal. The advert is in Portuguese but the gist is that the tiny car is so roomy that everyone can fit (think clown car).
I’m so excited to see saints back in advertising. I hope this trend continues. Enjoy Portugal’s favorite!
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