Total Pageviews

Showing posts with label Catster. Show all posts
Showing posts with label Catster. Show all posts

Thursday, January 30, 2014

Community Areas of Dogster and Catster to Close March 3

It is with a heavy heart that we announce that we will be closing the Community areas of Dogster and Catster in March.

Dear Dogsters,

Today we are announcing some changes at Dogster and Catster. While the Dogster and Catster sites will continue to exist as daily magazines that serve the worldwide community of dog and cat families, it is with a heavy heart that we announce that we will be closing the Community areas of the sites effective March 3. This means that members of the Dogster Community will no longer be able to see Pet Profiles, Forums, Groups, Answers, Local Listings, Photo Galleries, Games, Quizzes, Adoption, Dog of the Day, Diary Central, the Gift store, and the Community homepage past that date. 

I am no longer involved in the day-to-day operations of Dogster and Catster, but I am writing this to you as one of the founders, as one of the developers who built the features of the sites, as the first community manager, and as a member (Trouble, Porter). Ten years of my life have been about Dogster and Catster and I’ve invested a lot of time, money, sweat and tears. It’s been a great ride and I have no regrets. But all good things must come to an end.

We originally created Dogster because there was no place on the internet to share the joy of having a dog or a cat member of the family. There was no place to share tips on taking care of the furry ones. There was no place on the internet to support each other in times of turmoil, sickness and journeys to the rainbow bridge. We, and I truly mean “we” in the community sense, created this space. We’ve made great friends, told inspiring stories, helped many pets find their furever homes. It was a great success and something I will remember and take pride in for the rest of my life.

That said, 10 years on the Internet is forever. There have been massive changes in the industry -- Facebook and Twitter didn’t exist when we started Dogster and Catster. Finding advertisers and developing those relationships was simpler and revenues were easier to come by in the early days. The backend technologies that power websites have been revolutionized three times over since then. It’s amazing to me that the sites we developed in 2004 and 2005 have lasted this long. But, as every regular user knows, the community areas aren’t working like they used to. Features are broken. Spammers are relentlessly invading our forums. The dog house and cat tree are starting to crumble.

SAY Media is a great company. Their hearts are in the right spot. There was a lot of pressure from financial and strategic points of view to close down the community areas of the sites three years ago. But since the sites were holding up and people loved them, they continued to keep these areas up even though it was at a cost.

At the end of the day, our parent company is all about creating great editorial brands. As the community features on Dogster and Catster degrade, as users become unsatisfied, it amplifies the fact that the Dogster and Catster community sites are not aligned with Say’s mission. It seems unwise to continue to operate them at a loss while aggravating users. Please believe us when we say we’ve gone through every possible option. Could we invest more in revamping the sites? Could we spin them off into their own or another entity? Could we leave them as is and slowly see them degrade further? The answer was “no” to all of these. We just cannot find a way that is honorable to the community, true to the business, and in good conscience.

I know many of you will be upset. I know many of you will think this is the wrong call. We’re truly sorry for that. Sometimes putting something you love to rest, while difficult, is the right thing to do. That is what we must do now with the community areas of our sites. Thank you for being the best community ever.

John Vars

Co-founder, Dogster and Catster

VP of Product, Say Media

If you have purchased a Plus subscription or zealies in the past 60 days, please email refunds@dogster.com or refunds@catster.com to be refunded. We will do our best to refund you within a week of your request.Dogster and Catster HQ will be on hand at the All-Paws group. We invite you to join the conversation and come to us with any questions over there. We’re sad too, and we’re here to listen and help as best we can.We unfortunately don’t have export functionality to help you preserve your pet pages, but we encourage you to save your photos and diary entries before March 3, when they will be taken offline.As always, you can reach us with questions, comments and concerns at support@dogster.com and support@catster.com.

View the original article here

Monday, May 7, 2012

Pix We Love: Kids' Day at Dogster and Catster HQ

Once a year, Dogster's parent company, SAY Media, invites employees to bring in their children for a day of edutainment (that's education plus entertainment ... we know, we know, we'll never use it again!). Kids come in wondering what the heck their moms and dads do at this building on Townsend St. all day and leave wondering if they want to work in publishing or advertising when they grow up. Anyway, we made sure they left with some cute Dogster and Catster goodie bags, too.  

GiGi the office Boston hangs out with the kids.

Our Community Manager, Lori Malm, organized a cute session where she asked everybody to draw their favorite dog or cat. Then she put a small treat on top of each drawing and the office Boston Terrier, GiGi (of "Ask GiGi" fame!) walked around the table and chowed down at her pick.

The winner -- Taylor W. -- is pictured with Miss Gi above!

Here are some more photos from our day with our coworkers' kids:  

GiGi has her portrait drawn!

The goodie bags Community Manager Lori Malm put together.

We asked everybody to draw their favorite dogs.

We put a treat on each dog and cat drawing and let GiGi decide which she liked best.

Managing Editor Vicky Walker's drawing of her cat, Ambrose.

Goodie bags for all!

GiGi walks around looking for her favorite drawing.

The winner, Taylor!

We know they all want to come work at Dogster when they grow up!


View the original article here