Purina uses sponsored ads for pet food recall

August 8, 2011

I love it when I see pet food companies actually doing something to get the word out about their recalls. Ever since the 2007 pet food recalls, I’ve been doing a quick search for ‘pet food recall’ quite often. Most of the time, thankfully, nothing comes up, but when it does it’s usually not the pet food company’s own website. It’s usually another blog, a press release, or something from the FDA. Today, I was quite surprised when I did my customary search on Google News. The first thing that caught my eye was a sponsored ad from Purina regarding their recent recall of Purina One Vibrant Maturity cat food. I did the same search on Google web search, Bing, and Yahoo and saw the same thing. Take a look at the screenshots below.

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Granted, no company wants to have recalls, and as things work they’re all voluntary, but trying to sweep them under the rug isn’t working so well anymore. Pet owners are getting wise to the companies that do Friday night (or holiday!) dump and run recalls. Companies post them on a section of their website that doesn’t get any traffic (heaven forbid they should actually put it on the landing page), and of course many don’t post them anywhere at all. Being up front and open about pet food recalls, like Purina is doing with this one, is going to score them points with a lot of pet owners. In the long run, it’s going to benefit the pets that were eating that food, the pet owners, and Purina.

I wonder if Purina is setting a trend. Let’s hope so!

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Nestle Purina recalls dry cat food for salmonella

June 27, 2011

Purina is recalling some of their dry cat food due to possible salmonella contamination.

Nestle Purina PetCare Company (NPPC) is voluntarily recalling approximately 870 bags of dry cat food shipped to Colorado, Idaho and Oregon.  This is being done as a precautionary measure, as the product has the potential to be contaminated with Salmonella.  Only the following products with both the “Best By” date and production codes shown are included in this voluntary recall:

Bag Size
“Best By” Date & Production Code*
Bag UPC Code

Cat Chow Naturals Dry Cat Food
6.3 lb.
AUG 2012  10331083 13
17800  11320

Friskies Grillers Blend Dry Cat Food
3.15 lb.
AUG 2012  10381083  06
50000  08450

Friskies Grillers Blend Dry Cat Food
16 lb.
AUG 2012  10381083  06
50000  57578

The bags of dry cat food in this recall were distributed in error in February, 2011 to a small number of customers in Colorado, Idaho and Oregon, which may have further distributed the product to other Western states.   There have been no consumer complaints and no reports of illness.

No additional Purina cat or dog products are involved.  Only products which match the “Best By” date and production codes above are involved.

You’ll find the press release here, but for the life of me, I can’t find anything about the recall on the Purina website. If you find it, please post a link below.

View the original article here